Entrepreneurealy on Instagram: "This experiment proved that perception can outshine price. In 2018, Payless launched a fake luxury store called Palessi in a former Armani location. Same shoes, same price tags, just a new environment. Influencers walked in and paid up to $645 for $20 shoes. Praised the “quality” and “design.” Then found out it was all Payless. They got refunds. And a free lesson in branding. Because value isn’t always in the product. Sometimes it’s in the story around it. Would y

Money | Business | Mindset on Instagram: "This experiment proved one thing — perception beats price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever. They launched a fake luxury store called “Palessi” inside a former Armani location. Gold mannequins. Velvet ropes. Champagne service. Top fashion influencers were invited to shop — and they did. The twist? Those “designer” shoes were regular Payless styles… just rebranded. 🤯 Some guests paid as much as $645 for $20 shoes,