Coca-Cola launches £5m campaign as it unifies original and zero sugar variants
Coca-Cola launches £5m campaign as it unifies original and zero suga…
Aug 21, 2018
marketingweek.com
‘A new era’: Why Aston Martin is making its biggest brand investment in over a decade
‘A new era’: Why Aston Martin is making its biggest brand investme…
Jul 20, 2022
marketingweek.com
‘Innovation, science, humanity’: Why GSK picked Haleon for its consumer healthcare rebrand
‘Innovation, science, humanity’: Why GSK picked Haleon for its co…
Feb 22, 2022
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How GSK’s digital transformation enabled it to ditch ‘safe’ advertising
How GSK’s digital transformation enabled it to ditch ‘safe’ advertising
Jul 22, 2018
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How Lexus programmed a machine to write the world’s first AI-scripted ad
How Lexus programmed a machine to write the world’s first AI-scripte…
Nov 16, 2018
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E.ON launches new marketing strategy in bid to become purpose-led brand
E.ON launches new marketing strategy in bid to become purpos…
May 26, 2017
marketingweek.com
‘We’re back’: KFC launches tongue-in-cheek ad as it reopens for delivery
‘We’re back’: KFC launches tongue-in-cheek ad as it reopens for deliv…
May 18, 2020
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PepsiCo repositions Rockstar as it looks to shake off its ‘immature’ i…
Apr 27, 2021
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Argos on its mission to be known for more than just price
Apr 26, 2018
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How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ ad
Jun 14, 2018
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McDonald’s suffers ‘difficult second album syndrome’ with ‘Raise You…
Aug 3, 2023
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Wimbledon’s marketing strategy: We are going beyond just releasin…
Jul 1, 2019
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Dove: We will make mistakes but we aren’t going to lose the diversity g…
Aug 2, 2018
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Nike on how setting an ‘audacious goal’ helped the brand work differ…
Jun 28, 2018
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April’s most effective ad revealed: Walkers ‘CrispIN or CrispOUT’
Jun 13, 2021
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Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years
Sep 17, 2019
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How Mastercard’s ‘Priceless’ campaign became part of the bran…
Sep 19, 2019
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Seedlip on its mission to prove no-alcohol ‘shouldn’t be second best’
Feb 5, 2020
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How Levi’s ‘Laundrette’ ad led to an 800% sales boost
May 14, 2019
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‘This Girl Can’ tackles inequality as it vows to ‘leave no woman behind…
Oct 25, 2018
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Laughing all the way to the bank: Three ways humour helps brands …
Jan 10, 2022
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How Knorr plans to change consumer behaviour and ‘create …
Mar 18, 2021
marketingweek.com
Guinness’s ‘Surfer’ ad didn’t do that well in research ‘but we ignored it’
Jun 13, 2018
marketingweek.com
Cadbury is celebrating its birthday in the basement of the benefit ladder
Jan 11, 2024
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How LADbible got people to fight plastic pollution by creating a cou…
Oct 26, 2018
marketingweek.com
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Monzo sees ‘insane’ growth after running first TV ad campaign
Jul 15, 2019
marketingweek.com
Foster’s on why it’s bringing back ‘Good call’ after a four-year absence
Apr 8, 2019
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Virgin kicks off loyalty push to target 15 million customers
Jun 28, 2021
marketingweek.com
Mark Ritson: Why Gary Vaynerchuk is wrong about media
Nov 15, 2018
marketingweek.com
How a high concept BT campaign convinced us ‘It’s Good to Talk’
Jul 29, 2020
marketingweek.com
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