WATCH: Giffgaff debuts ad under Pablo’s creative direction
Sep 23, 2024 · WATCH: Giffgaff debuts ad under Pablo’s creative direction. Giffgaff has launched its first campaign since indie agency Pablo took over the account from Neverland earlier this year. The 31-second ad features the protagonist in a dreamlike setting, playing a trumpet gracefully in a field of flowers. 60GB for £10 | Are you on giffgaff or ...
Contentful poaches Salesforce CMO - Mobile Marketing Magazine
Oct 18, 2024 · Most recently, she served as CMO for Tableau, a Salesforce company and leader in data visualisation, where she spearheaded global go-to-market strategy and end-to-end marketing initiatives. “The role of marketers and the significance of digital experiences have never been more critical,” said Karthik Rau, CEO of Contentful.
WATCH: Roman Kemp stars in Vodafone’s ‘The Nation’s Network’ …
May 31, 2024 · News. Vodafone has launched a new brand campaign, ‘The Nation’s Network’, starring television and radio presenter, Roman Kemp. ‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run across TV, BVOD, cinema, OOH, social media, PR, and digital display. Subscribe to Mobile Marketing Magazine.
The Future in Focus: Top 4 mobile trends to watch in 2024
In 2024, game developers are racing to expand their presence in international markets. Leading advertisers aim for global user acquisition, requiring adaptable monetisation strategies and region-specific models, blending In-App Purchases (IAP) and In-App Advertising (IAA). The rise of platforms like Xiaomi Game Centre signifies on-demand gaming ...
Interview: EE Marketing MD on a new era of BT and embracing a …
May 23, 2024 · On rebranding challenges According to Thrane, the BT rebrand “ wasn’t easy, given the complexities involve d”.. He claims the move presented several challenges, particularly in establishing EE’s identity in broadband services where BT traditionally had a strong presence. “W e faced digital transformation hurdles and the need to balance advertising spend across different products ...
TikTok dominates in the UK, new research reveals
Feb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding 5.9 million people to its ...
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
Interview: Lyca Mobile CEO Richard Schäfer on data-driven …
Jan 10, 2024 · Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in monitoring emerging trends.. On unlocking loyalty via digital tools. Lyca Mobile launched in 2006 and has garnered over 16 million customers in 22 countries thanks to its ethos of ...
Data: In-app spending surges by 15% in Q4 2023
Jul 16, 2024 · Compared with the same period last year, in-app purchases (IAP) increased by 15% during the 2023 holiday season compared to Q4 2022 and continued to rise into 2024. With purchase volumes up 21% from Q1 of the previous year, total ad investment in 2023 reached $6.6 billion, reflecting enhanced marketing confidence, the company stated.
AppsFlyer partners with Unity Ads - Mobile Marketing Magazine
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