In a note to its clients, JP Morgan warned of "unprecedented brand damage." Musk dismissed the protests against Tesla on the call as the work of people angry at his leadership of the Department of ...

As Trump's tariffs encourage US-manufactured products, some brands are finding themselves in hot water for stretching the truth.

Trust is built or rebuilt through honest, values-based storytelling. It’s a significant opportunity for damaged brands. Why?

Even before the spat, Tesla acknowledged some brand challenges from CEO Musk’s foray into politics. His support of Trump ...