The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

SHE’S one of America’s fastest growing stars, but could controversy derail Sydney Sweeney’s supersonic career? Showbiz writer Gemma Calvert takes a closer look at 2025’s hottest property.

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

A recent survey has disclosed what Americans really think about Sydney Sweeney's appearance in American Eagle's newest ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...