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Eighty-five percent of digital ads hold our attention for less than 2.5 seconds on average. Will Parrish of VCCP Media urges ...
As The Drum Awards Festival champions impactful social media work, today we speak with juror Anna Lawlor about AI’s role in ...
With two recent viral videos making headlines, Jack Colchester of Block Report explains how trawling platforms such as Reddit ...
The work from AMV BBDO features fans from all 20 clubs and shines a light on the shared love that connects football communities around the world.
Data strategy, not just media strategy, will define the future of CTV advertising, writes Adam Paul, executive director, ...
When did the jokers get the keys to the kingdom? We need more people who can say no and guard our brands, says Sian ...
From anonymization algorithms to zero-knowledge proofs, our no-nonsense glossary unpacks the encryption keys, clean rooms and ...
Data has never been more abundant, or more overwhelming. Marketers are drowning in dashboards, wrestling with privacy rules, ...
Claire’s (Accessories) has collapsed into administration in the UK and Ireland. Interbrand’s Rosie Walker holds a deep ...
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