VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the ...

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

Former Grass Valley and NEC executive brings over 20 years of go-to-market experience to award-winning internet connectivity solutions innovator ...

Interra Systems, a global leader in end-to-end quality assurance for the media industry, will unveil its latest innovations in media QC, monitoring, and analysis at IBC2025.

Seamless integration enables easy, precise operation of Telycam's advanced PTZ cameras with Elgato's popular controllers ...

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...