In this week's Ad Spot, brands prove that cowboys can tame cars, blood connects enemies, and even corporate satire can spark ...

Home textiles company Welspun has appointed actor Vidya Balan as its new brand ambassador. The announcement comes as the company prepares to launch a new marketing campaign highlighting its domestic ...

In this article, we take a closer look at the trends, moments, and cultural flashpoints that shaped the internet across June, ...

The report shows that over 70% of surveyed startups have integrated AI into their operations. In marketing, 87% of adopters ...

Through immersive events, viral social stunts, and global collaborations, Netflix is transforming Squid Game into a cultural ...

Brands love the rainbow in June, but where are they the rest of the year? We spoke to talent managers and queer creators to ...

The app also offers the ability to turn static images into AI-generated videos to provide a more lifelike representation of ...

Nihal Rajan discusses Jockey’s Gen Z shift through the JKY Groove collection, highlighting a move towards comfort-led fashion and digital-first marketing.

The Visual House is an independent creative communications agency that approaches campaigns through narrative, strategy, and ...

In this article, a collective of women ad filmmakers, She Directs Ads is aiming to change India's advertising industry by amplifying female voices behind the camera. Born from an unplanned gathering, ...

Political content accounted for over 30% of influencer-driven interactions in India, while cricketers like Hardik Pandya and ...