Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town can deliver higher campaign ROI than ...

The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a new “UP NEXT ...

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by 2030, according to a new report ...

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the creator economy ...

TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio album, “Something ...

Image taken from Spotify While many creators were still debating whether to experiment with AI, King Willonius had already ...

AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million creator ...

Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations with ...

Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM” competition ...

In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit in influencer marketing through built-in escrow payments, in-app messaging, and ...

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing concerns about transparency in digital advertising, per Euro ...

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from the United States (per ...