President Donald Trump has extended TikTok’s deadline to sell to a non-Chinese owner by 75 days, announcing on his Truth Social platform that a TikTok deal “requires more work to ensure all necessary ...

Spectrum Science, a 2024 MM+M Agency 100 honoree, hired Jill Beene as president of advertising and consulting, Lauren Ankeles as EVP of operations and transformation, as well as Natalie Newman as ...

Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held ...

Workers at one of the nation’s largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

The healthcare marketing landscape is undergoing a transformation, and with it comes a set of challenges and opportunities that demand agility, creativity and foresight.

Federal workers are feeling demoralized and anxious as the Department of Government Efficiency slashes tens of thousands of ...

The agency is leading media relations for the brand as well as experiential moments and creative partnerships.

Novo Nordisk is licensing a drug called LX9851 from Lexicon Pharmaceuticals for up to $75 million in upfront and near-term ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

Medical marketers, ad agencies, physicians and pharma executives gathered for MM+M’s annual Transform conference, held at One ...

The smartest campaigns right now aren’t just throwing out facts and hoping they stick; they’re using sound, emotion and cultural touchpoints to make them stick.