Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...

SharkNinja launched a global holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global brand ambassador and former professional soccer player David Beckham, per a press ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...