Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’ ...
Rich Communication Services (RCS) is revolutionizing how brands connect with consumers, offering capabilities that far exceed traditional SMS limitations. As global adoption accelerates, particularly ...
The exchange4media Group is excited to host the exclusive PrsmX-e4m roundtable in Mumbai on November 11. The one-of-its-kind ...
The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...
The new campus is WPP’s third in India after Mumbai and Gurgaon; WPP’s Enterprise Technology team is the first to move into the new campus ...
As the wedding season festivities begin, Myntra has partnered with Bollywood's leading actor Anushka Sharma to unveil a ...
As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...
The week of November 4th to 8th, 2024, saw varied performance across media stocks, with notable fluctuations and mixed investor sentiment. Several companies within the sector experienced periods of ...
Pankaj Srivastava has joined Zee Media as Vice President - IPs, Events and Special Projects, he will be based in the Noida ...
Sakshi Chadha has been elevated as Vice President - Brand Strategy & Marketing at Glance. The news has been shared by Chadha on her LinkedIn profile. Chadha was earlier Director-Brand Strategy & ...
Charanjeeet Arora has joined Moving Walls as Director Indonesia and Regional agencies. Arora shared the news on his LinkedIn profile. Describing his new role, Arora wrote, “Revolutionise DOOH and OOH ...
Google India has elevated Mansi Khanna as Director, Ads, Brand & Reputation Marketing. The news has been shared by Khanna on her LinkedIn profile. Khanna was earlier the head of ads marketing, large ...
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