Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the ...