Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, requiring media companies to clearly identify paid content on their social ...

A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

Beyond strategy, Lio has infused the MGM brand with dynamic, experiential elements. From transforming the rooftop into a festival-style venue for the Chef Nic Gastronomusic Fest to merging tradition ...

Inside job: This story is part of Campaign Asia-Pacific ’s ongoing series exploring how brands across APAC are bringing marketing functions in-house and how this changes their creative process, talent ...

Melissa Tee has a clear interest in how people behave and how social platforms are changing the game. Since taking charge at Publicis Chemistry post its 2024 launch, she’s working toward making the ...

This illustrates the massive transformation that is taking place in the world of digital marketing as artificial intelligence fundamentally changes the way consumers discover products and services.

#generative engine optimisationThe rise of GEO: How AI search is changing digital marketing When 58% of Google searches end without a click, marketers must quickly understand Generative Engine ...

At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.

Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, ...

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will create social-first video and content production for the online encyclopedia. Wikipedia operates under the ...