A new affiliate and partner marketing study aims to shed light on the state of the UK industry in 2022. Organised by major networks and SaaS providers, the survey seeks to understand how advertisers ...

No consumer journey is the same. And the same goes for publishers; although they can be grouped together, this doesn’t mean they work in the same way. The different publisher types can interact with ...

For our July edition of Movers and Shakers, we’re pleased to bring you exciting news from Incubeta, VoucherCodes and more… ...

New survey underscores declining consumer trust in targeted advertising and the need for responsible data strategies.

In the latest edition of the Publisher Diaries, TopCashback’s Jake Hodgkiss spoke to me about why he thinks the focus on measurability within our channel can hinder creativity and innovation, and how ...

Apple’s ATT threw the entire industry up in the air and few can confidently say they’ve landed yet. Those who embrace newly developed privacy-compliant tools will be best positioned to land on their ...

Throughout the day, nine panel sessions took place, and scattered between these were five-minute innovation pitches from some fresh and emerging partners, as well as networking slots. Both familiar ...

Internet connectivity has transformed the media landscape into a truly global experience. Social media platforms like Facebook, Twitter, TikTok, and ...

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...

Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can ...

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Digital experience optimisation (DxO) is being increasingly embraced by marketers. It is the process of optimising the customer experience across the entire digital customer journey to increase ...