In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered, they can derail the entire buying process. Costing you existing and ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” offers a simple but powerful mindset: when ...

Frankenstein AI and the collapse of the GTM playbook Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.

We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business ...

The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize.

Salesforce Agentforce: What you need to know Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.

Marketing on Threads: What you need to know Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.