It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Tension: We assume automation will deepen connections, but it often reduces human nuance. Noise: “Best practices” for process ...

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

BrightEdge’s strength is assurance: it asserts that if you follow the prescriptive prompts, you’ll be safe. Ahrefs answers ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message ...

Discover how Babel PR strengthens its future by transitioning to an employee-owned structure, empowering its workforce and ...

When Babel PR first announced its transition to an employee-owned model in 2024, the headlines were quiet. A midsize UK-based communications agency pivoting its corporate structure doesn’t ...