I’ve been in adtech for 25 years — through startups, market highs and market crashes, fundraising in both boom times and downturns, and plenty of battles with now-convicted monopolists. Every time I ...

Not long ago, brands had to learn how to optimize for search engines. Now, brands are learning new rules for AI assistants like ChatGPT and Perplexity. AI search engines are increasingly deciding what ...

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...

There are more than 80 retail media networks (RMNs) in the US, with the number steadily increasing as more retailers continue to leverage their online platforms to monetize their valuable real estate ...

In a digital media environment, legacy publishers can seem to be at a disadvantage. But that narrative is outdated. In reality, the modern media landscape presents an opportunity for heritage ...

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through ...

The tipping point is here. Over 60% of U.S. adults have used AI in the past six months—and nearly 1 in 5 are now using AI daily. Globally, that’s a staggering 1.7–1.8 billion users and roughly 500–600 ...

Depending on who you’re talking to in the ad industry, we’re either entering the Outcomes Era—or the Outcomes Era is already dead. Both sides miss the point. This isn’t about whether outcomes matter.

Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to ...

In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and ...

AI’s Moment has Arrived – And it’s Practical AI is no longer just a buzzword. From optimizing creative to enhancing predictive analytics, the most talked-about use cases were grounded in real, ...

By Alison Dunham, Sales Director, In-Store Retail Media, UK for PRN, a STRATACACHE company We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media ...