Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

Sanrio and Allone Switch 2 cases with Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pochacco, or Pompompurin are coming.

McDonald’s new Hello Kitty x Teenage Mutant Ninja Turtles Happy Meal drops Aug. 12 with 12 collectible toys for a limited ...

Working alongside Sanrio for over 25 years, Okumura also had a hand in other Sanrio icons, including the designs for Lloromannic and the members of the fictional idol group Beatcats.

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

The cross promotion was such a success that more Sanrio items were added to Animal Crossing: Pocket Camp. Unfortunately, crossover content doesn’t come to Animal Crossing very often.

Sanrio's most recognizable character is, of course, Hello Kitty. To call Hello Kitty iconic would be an understatement, but the Sanrio villagers and items in Animal Crossing are not all Hello ...

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...