Thursday is Red Cup Day at Starbucks, one of the most anticipated days of the year for Starbucks fanatics. The coffee chain rewards customers who order select holiday beverages with a free limited-edition red holiday cup.

Red Cup Day, the iconic event by Starbucks, is finally back for its customers in 2024. Celebrated across all outlets of Starbucks around the world, the day has become a tradition at the coffee chain since its commencement in 1999.

Customers who return to Starbucks with the custom cup, or any reusable cup, will receive a 10-cent discount on their order and Starbucks Rewards members can earn 25 stars when they bring back their reusable red cup for future orders.