UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...

This Nike Kobe 4 Protro “CHBL” colorway has been made for the China High School Basketball League (CHBL), joining the Book 1 ...

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...

COLUMBIA — South Carolina women's basketball star sophomore MiLaysia ... Tech 108-48 in the NCAA tournament opener, her new custom shoes with the brand dropped. Fulwiley finished with 15 points ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

Nike makes some of the most desirable basketball shoes on the planet, but the sneakers frequently cost $100 or more. But that's not what is going on this week. Whether you're looking to up ...

Hawaii Rainbow Wahine (22-9, 16-5 Big West) at UNLV Rebels (25-7, 17-3 MWC) Las Vegas; Thursday, 9:30 p.m. EDT BOTTOM LINE: Kiara Jackson and UNLV host Lily Wahinekapu and Hawaii in non-conference ...

The Lady Bows face UNLV’s team tonight in the opening round of the Women's Basketball Invitational Tournament. Select whether each of the following should be a major factor, minor factor ...

To coincide with his move to LA, Doncic debuted his fourth signature Jordan Brand basketball shoe against his old team. The Luka 4 features an evolution of Jordan Brand’s technology, the ...