The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

UK-based advertising giant WPP (NYSE:WPP) has lost Coca-Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media ...

But it didn’t come in time for Coca-Cola's recent NA media review-a shootout between WPP and Publicis that was managed by MediaSense. Coca-Cola issued a statement: “The Coca-Cola Company is ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

Publicis Groupe has won The Coca-Cola Company's U.S. and Canada media account from incumbent WPP following a closed review, the soft drinks company has confirmed. According to COMvergence, Coca-Cola’s ...

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