The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

The news that #Publicis has taken over the Coca-Cola media account from WPP in North America is noteworthy for several reasons but perhaps what should be most worrying for the latter is the sheer ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability ...

Beverage giant Coca-Cola has recalled over 10,000 cans of its popular classic Coke drink from two states after the U.S. Food and Drug Administration announced a recall announcement Monday.