Capitalizing on the success of its short-video platform, TikTok Shop is quickly taking up market share in the social shopping ...

In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as firms like Hulu and Unilever cautiously returned to the platform. American ...

As per industry sources, Madison World might consider various partnership types, including minority stake investments from ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

As an independent agency that was founded around 30 years ago, we’ve seen quite a few big years. From this experience, we can ...

The influential agency leader tells all on the day that still gives him nightmares, what the ad industry is getting wrong ...

With allegations of price collusion and ad rate fixing against major media agencies, experts weigh in on the legal, financial ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in ...

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...