Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,

It’s been a year and half since Amazon introduced ads on Prime Video, forcing commercials on anyone who refused to sign up for the ad-free … The post You’re not imagining it: Prime Video shows twice as many ads now appeared first on BGR.