With inflation biting and tariffs looming, Sony is reshaping its pricing strategy — offering a potential glimpse into Big Tech’s new economic reality.

Sony said it will hike the price of its PlayStation 5 console in markets in Europe, Britain, Australia and New Zealand, citing high inflation and fluctuating exchange rates. The Japanese technology and entertainment conglomerate is raising the cost of a PlayStation 5 console without a disc drive by 11% to 499.

Sony already announced that it would be raising PS Plus prices in other countries starting today such as South America and Australia. Sony also recently revealed that it'd be increasing the price of certain PS5 consoles in certain regions, including New Zealand, Europe, and UK.