Noopur Bapna has been appointed as Media and Digital Marketing Lead - Ice Creams at Unilever. She announced the news of her new role through a LinkedIn post. “I’m happy to share that I’m starting a ...

Unilever has recently appointed Noopur Bapna as media and digital marketing lead - Ice Creams India. In this role, Noopur will be responsible for shaping the media and digital strategy for Unilever's ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Dubai [UAE], April 1: Lytus Technologies Holdings PTV. Ltd. (OTC: LYTHF), a technology-forward platform services company, today announced its shares began trading on OTC Markets under the symbol LYTFH ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Companies are spending small amounts on advertising on X, attempting to keep from being perceived as boycotting the platform ...