Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group and Publicis—have recently agreed deals, or are in talks, to ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...

GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

M, deepseek GroupM has announced an unusual partnership in the generative AI space. The holding company's data and insights ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

Indian antitrust officers conducted extensive raids and interrogations at media agencies, including GroupM, Interpublic, ...

GroupM secured $447 mn in new business value in 2024. OMG added $183 mn, while Publicis Media followed with $71 million in ...