Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group and Publicis—have recently agreed deals, or are in talks, to ...

GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

GroupM secured $447 mn in new business value in 2024. OMG added $183 mn, while Publicis Media followed with $71 million in ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as ...

All We Imagine As Light won the coveted Best Feature Film award for its compelling storytelling and artistic brilliance ...

The federal election could deliver additional advertising expenditure of up to $200m across the media market as the major ...