Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group and Publicis—have recently agreed deals, or are in talks, to ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Leah Jackson is the forward-thinking, innovative group director of commerce strategy at GroupM. In her role, Jackson ...