Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...
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Cadillac unveils high-performance Lyriq-V, targets luxury EV growth
On January 28, General Motors (GM) unveiled the all-electric performance Cadillac Lyriq-V, a high-performance version of the ...
GM's Electric Vehicles Finally Earned More Than They Cost to Make
General Motors announced that its EVs became "variable profit positive" last year, earning more money than the labor and ...
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General Motors Has A 6.2-Liter Headache
The National Highway Traffic Safety Administration (NHTSA) is investigating reports of defects with GM's 6.2-liter L87 V8 ...
How GM Topped Tesla To Become One Of The Fastest-Growing U.S. EV Makers
The Detroit carmaker is creating a domestic supply base to make EVs cheaper and profitable aided by Kurt Kelty, who landed ...
The Quickest Cadillac Ever Is An Electric SUV
LYRIQ-V features standard dual motor all-wheel drive and delivers a Cadillac-estimated 615 hp and 650 pound-feet (880 Nm) of ...
GM Is Making A Big Bet On Super Cruise. It Seems To Be Paying Off
GM says that more and more owners end up subscribing to its hands-free automated driving assistance system. And it has big ...