As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

Business news channel CNBC will retain its name but is creating a new logo, according to a memo from Mark Lazarus, the head of Versant. “Since its inception in 1989, CNBC — originally known as the ‘Consumer News and Business Channel’ — has distinguished itself as a trusted leader covering exclusively the global financial and business

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The company will house most cable channels formerly owned by NBCUniversal, and will have more freedom when it comes to streaming live sports. Things could be about to get weird between NBCUniversal and Versant,

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.

The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.