Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

Believe it or not, fall is here in full force, and so are the best early Black Friday beauty deals. Yes, it's October (spooky ...

There is one beauty rule you should never break... it involves eyebrows - IN FOCUS: Thanks to years of pouring over makeover ...

They say: A liquid foundation that acts as a “blurring elixir,” offering light-to-medium coverage and a second-skin finish.

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

Shop all the products we're presently obsessing over, from the makeup remover our beauty director used to the last drop to ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

The President-elect has a large group of internet personalities doing all they can to secure a position within his ...

Shop the best early beauty deals for Black Friday and Cyber Monday — including sales from Amazon, Ulta, and Sephora — on skin ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...

It's not a box a day till Christmas but a super holiday haul with all the beauty products you can possibly have and beauty ...