AriZona Chairperson and Co-founder Don Vultaggio said with rising tariffs, the brand may need to raise the price of its ...

AriZona Beverage Company — the New York-based brand known for its famously low-priced drinks — may be raising its prices for the first time since its founding more than three decades ago.

For the first time in more than 30 years, AriZona iced tea’s sacred 99-cent price tag may be on the chopping block.The ...

The Trump administrations tariffs may increase 99-Cent Arizona Iced Teas. Despite calls to action, the singer's tour wasn't ...

Vultaggio says AriZona’s success rests on three simple rules: make it taste good, make it look good and price it right. The ...

(CNN) - Prices of the 99-cent AriZona Iced Tea cans may be going up due to tariffs. Don Vultaggio, co-founder and chairman of ...

The pressure comes from a 50% tariff on aluminum imports imposed under the Trump administration, which has made AriZona’s ...

We’re holding the line for now despite rising aluminum costs," he said. “It’s particularly unfair — 80% of our can sheet ...

AriZona founder Don Vultaggio maintained the company's decision to keep the price at 99 cents - so much so that the price sits directly on the can, forbidding retailers from marking up the price.

The 99-cent price, which has been a constant through economic ups and downs of the past 28 years, may longer be tenable now that a 50% tariff on imported aluminum has taken effect.

The company founder blames Trump's proposed aluminum tariffs for the potential first price hike since the early 1990s.