Looking to spice up your look without the fear of damage? I spoke with colorists to get their say on whether to save or splurge on hair-dye processes.

The most iconic 2016 shades are trending again. But don't worry—they're getting an update with subtler tones and fresher ...

Dixie D’Amelio, who turns 24 today, tells PEOPLE she dyed her hair gold for her golden birthday and her zodiac sign.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Starring in slick blockbuster favorites like Ocean's Eleven as well as a host of classic romcoms, including Notting Hill, ...

While filming “The Devil Wears Prada 2,” Emily Blunt shocked the world when she stepped out with a brand-new blonde bob.

From top-tier formulas specifically designed to promote new growth to expert advice for creating thicker lengths ...

The "Kardashians" reality TV superstar seemingly said goodbye to her signature dark look for a new hair color. What is it?

Nothing says “seasonal makeover” like a box of hair dye. With the hair color market expected to reach 11.44 billion by 2029, coloring your hair is known to have a significant impact on your ...

If you colour your hair, you'll know all about the struggle to keep it looking vibrant. One minute, you’ve got that fresh-out ...

We tested over 140 products to deliver Shop TODAY's 2025 Hair Awards. From treatments to hair tools, shop Revlon, Amika, ...