Keyword Definitions The word “keyword” has a long and varied history in social and cultural contexts; in this post, we’re specifically addressing the word as it’s used in digital marketing.

The new keyword tool allows you to select languages, local search targets and more. Use these steps to discover keywords from competitor domains: Access the keyword tool and log in.

Why Low-Difficulty Keywords Are Worth Your Time Backlinks are the most influential ranking factor in Google's non-localized algorithm, according to industry experts. I won't deny that there are a lot ...

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Rand Fishkin shows marketers how to find interest-based keywords, rather than use the more obvious and conversion-focused keywords. Fishkin describes how to "hack" into searches to find the&nbsp ...

PPC Hero, Wednesday, May 12, 2010 12:05 PM The long tail keyword remains king for small niche businesses, according to Elisa Gabbert.