"Consumers often do not tell you the truth. They tell you what they think you want to do." Tanner told Fortune.

ALSO READ Krispy Kreme launches new Easter doughnuts! When will they be available? “Frosty has been on Wendy’s menu for 55 years ... burgers, salads, fresh fruit, coffee, and bread.

Fast-food chains are refreshing their locations and adding new tech, hoping to keep diners ordering at a time when many are cutting back on meals away from home.

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Fans of Wendy's iconic Frosty (and they are legion) are in for a treat this spring with the launch of the new Frosty Swirls ...

Wendy’s is shaking up its Frosty menu. The burger chain has introduced a fresh take on the frozen dessert with Frosty Swirls and Frosty Fusions. Frosty Swirls features a lineup of new sauces. Frosty ...

Lately, the chain has been switching up its usual chocolate and vanilla Frosty flavors for options like Thin Mint and orange ...

Wendy's is giving customers new ways to customize its popular Frosty dessert. The fast food chain announced Thursday the introduction of Frosty Swirls, which feature new sauces and Frosty Fusions ...