Instagram Blend is the latest feature on the block, designed to let your friends see the Reels you come across in your feed.

Instagram has launched Blend, a new feature enabling users to create personalized Reels feeds with friends. This invite-only ...

Blend operates within Instagram DMs, supporting both one-on-one and group chats. Users initiate a Blend by sending ...

Instagram has been testing Blend with a small group of Instagram users since March but it is now rolling out more widely., ...