However, the partnership between USC and DirecTV adds funding at an important time in college football. New DirecTV logos after sponsorship with USC Trojans athletics / The sponsorship agreement ...

The USC Trojans have announced a new sponsorship deal with DirecTV, marking a significant addition to the branding at the Los ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

When USC fans get their first, long-awaited glimpse inside the L.A. Memorial Coliseum on Saturday night, they’ll be greeted ...

It's not as though USC or other schools are ever going back to an innocent time when the idea of corporate logos or names ... Yes, this is a blow to college football tradition at USC, but if ...

When asked by The State in May about the possibility of South Carolina putting corporate logos on the Williams-Brice Stadium field and even its football jerseys, USC president Michael Amiridis ...

The Associated Press Top 25 poll saw a major reshuffle following an eventful Week 4 around the country. The top half of the rankings are largely ...

College football uniforms and helmet designs ... matte blue and black helmet versions of the look, too. USC debuted its Trojan-head primary logo on its cardinal helmet shell in 1972 and the ...

With six ranked teams falling this weekend, there was major movement in the updated Coaches Poll Sunday, with two new teams ...

The sun was just peeking over the USC campus Friday morning as Lincoln Riley made his way down the ramp from the McKay Center ...

Notre Dame beat Texas A&M in the most-viewed ABC Saturday Night Football matchup in two seasons, managing an audience of 8.2M ...

7:30: No. 6 Tennessee at No. 15 Oklahoma (ABC) is a homecoming for Josh Heupel. The Volunteers’ fourth-year coach was the ...