COLUMBIA — For the first night game Williams-Brice Stadium this season, South Carolina football is paying tribute to 1980 ...

However, the partnership between USC and DirecTV adds funding at an important time in college football. New DirecTV logos after sponsorship with USC Trojans athletics / The sponsorship agreement ...

The USC Trojans have announced a new sponsorship deal with DirecTV, marking a significant addition to the branding at the Los ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

DirecTV has come to an agreement with the University of Southern California. We discussed the likelihood of corporate sponsorship in the Los Angeles Coliseum on Trojans Wire back in May of this year.

The Associated Press Top 25 poll saw a major reshuffle following an eventful Week 4 around the country. The top half of the rankings are largely ...

When USC fans get their first, long-awaited glimpse inside the L.A. Memorial Coliseum on Saturday night, they’ll be greeted ...

With six ranked teams falling this weekend, there was major movement in the updated Coaches Poll Sunday, with two new teams ...

No. 18 Michigan inflicted a pair of significant blows in the first half against No. 11 USC on Saturday, taking a 14-3 lead ...

SportsLine's Jimmie Kaylor revealed his Week 4 CFB picks, predictions and props for the Michigan Wolverines vs. USC Trojans ...

Kalel Mullings ran 17 times for 159 yards and two touchdowns—including the game-winner with 37 seconds remaining—to lead No.

Notre Dame beat Texas A&M in the most-viewed ABC Saturday Night Football matchup in two seasons, managing an audience of 8.2M ...