Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...

Have you noticed that your once lush, flowing locks are now looking drab, scraggly and lifeless? You could be dealing with ...

Many people overlook protecting their hair and scalp from the sun, leading to sunburn, dryness, and color fading. UV rays rob ...

The best shampoos for thinning hair and promoting hair growth, tested by the Good Housekeeping Institute experts and our ...

Facials and skin prep are the foundation of any bridal beauty routine, and as a 2025 bride, I'm making it a top priority. To ...

Diffuser attachments aren’t just for curly hair. They distribute air over a wider area, reducing direct heat while still ...

Tom Cruise and Ana de Armas were spotted together at in the UK on April 13 after a trip to Madrid. According to TMZ, the two arrived at the Farnborough Airport together. Cruise exited the chopper ...

Owing to the brand's reputation, it's no surprise that the Olaplex No.7 Bonding Oil currently has a 4.6 rating based on over 52,000 reviews from Amazon customers who have called it a "lifesaver" and ...

Mariah Forde, or Mariah Celeste as she goes by on YouTube, will tell you just how important appearance is when appearing on ...