Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...

A London woman has earned over $4 million in sales with a hair oil brand inspired by ancient Indian traditions ...

The 30-year-old pinned the popularity of her hair growth oil on having social media savvy and building a core audience of young Indian women and men turning to ... But it's now a verb," Kaur said.