NEW YORK, Sept. 18, 2024 /PRNewswire/ -- PSignite, a leading provider of innovative software solutions, is proud to announce the release of CPGvision v5, the latest version of its powerful ...

CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20% of revenue on discounts, rebates, product placement and other incentives designed to ...

As consumer goods companies look to cloud ERP services to enable real-time visibility into their promotional spend, swiftly grow their business and expand to new markets, they are coming to a new ...

Compared with the 2000 study, consumer and trade allocations were down (from 25% and 29%, respectively), while advertising was up. Elsewhere, marketers said that about 18 percent of their ad budgets ...

Given that CPG companies spend over 20% of their revenue on trade promotion management, this is where Vividly comes in. Formerly known as Cresicor, the company provides trade promotion management ...

For a variety of reasons, the returns on trade promotion spending has diminished” – dropping 15.5 points from 2011 to 75.4%, according to a new report from Acosta, a sales and marketing company.

JERSEY CITY, N.J. — Much like the media realm, the consumer product landscape is becoming increasingly fragmented. Competition is rising, new channels are developing and choice is rampant. The ...