The world’s happiest travel destination is once more welcoming visitors. Thailand’s picture-perfect east coast island of Koh Samui has long been popular with travelers and is leading the way ...

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June 13, 2024 ‘The White Lotus’ Is Already Boosting Tourism in Thailand Ahead of Season 3 The HBO series, which returns in 2025, is being shot in and around Koh Samui, Phuket, and Bangkok.

Live The White Lotus life in Koh Samui, Thailand In February Emmy-winning class parody The White Lotus will return to our screens for a third series, and while the plot lines evoke a holiday from ...

Luxury resorts — specifically the Four Seasons Koh Samui, one of the show’s main filming locations — are also experiencing a boom with a 40% spike in search.

“Koh Samui is increasingly attracting wellness-focused travelers who are contributing to a shift in the island’s tourism profile,” said Bill Barnett, Managing Director of C9 Hotelworks.

Another “of the moment” component was situating the W PRESENTS Retreat in Thailand, which has always been a popular tourist destination, but is seeing renewed attention thanks to The White Lotus.

As the country seeks to increase tourism, plans are underway to begin construction on a cruise ship terminal for Koh Samui in 2029. An airport expansion is set to start this year.

The Illusions Theatre magic show will take place six nights a week in a purpose-built 71-seat air conditioned show theatre within the newly opened Outrigger Koh Samui Beach Resort on Lamai Beach.