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While country superstar Carrie Underwood often sings about her Southern roots, it’s her return to her natural hair color ...
Jennifer Aniston's hair is legendary. But sometimes even icons need to switch things up a bit—cue the dizzying array of ...
Here, blonde expert and celebrity colorist Harriet Muldoon breaks down her top five blonde hair color trends to try this ...
After Kim Kardashian declared that it was "about that time" to dye her hair blonde again, the SKIMS mogul—known for her dark ‘do—debuted a new look on Instagram August 15.
Chlorine in pools is a necessary evil, but it shouldn’t keep you from enjoying a good swim. A pool day can be bliss: soaking ...
O ne of the highlights of my life was the first time I had my hair highlighted. (See what I did there?) I was in second grade ...
To up your results, pair Milk_shake Icy Blond Shampoo with Milk_shake Icy Blond Conditioner. Snag both now on Amazon for $28, plus more blonde-hair solutions, below. We independently evaluate all ...