Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...

The top items Tesla investors want answered during the first-quarter conference call include FSD, tariffs and Robotaxis.

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Ironically, it is once again politics, particularly the politics of the Tesla CEO, Elon Musk, that is now supposedly at the heart of what many are calling the “unprecedented brand damage” of ...

The once-revered electric vehicles have endured vandalism, public scorn, and a wave of trade-ins from some drivers no longer ...

If Elon Musk continues to lead DOGE, the automaker's "brand issues would create permanent brand destruction," warned Dan Ives, a prominent analyst at Wedbush Securities, recently. However, Ives ...

All in all, Rivian is a speculative stock. It has solid potential upside, but it's also a boom-or-bust type of stock. As such, investors can consider buying the stock here, but they must size ...

Queensland’s Tesla sales have halved following protests in the United States and Europe against its boss Elon Musk.

If Elon Musk continues to lead DOGE, the automaker’s “brand issues would create permanent brand destruction,” warned Dan Ives ...