Tata Tea has forayed into the economy segment with their new brand Agni, priced at Rs 5, Rs 10 and Rs 30. Percy Siganporia, Managing Director, said, "With the launch of Tata Tea Agni, we now have ...

If there are several contenders for praise in the Agni ad film, real life isn't too different. While Tata Tea's marketshare has been climbing in the past year, in June 2007, it inched past ...

Tata Tea Agni, a flagship brand from Tata Tea’s portfolio, has launched a new campaign celebrating homemakers' tireless spirit and unwavering energy, embodying the brand's proposition 'Josh ...

Tata Tea Agni has launched a new campaign to reposition itself with revamped communication and packaging. With the latest campaign, the brand highlights the importance of approaching one’s ...

Tata Tea Agni has relaunched itself with a revamped communication and packaging to resonate with its loyal consumers and has launched a campaign is anchored on its spirit of ‘Josh Jagaye Har ...

Jaago Re—meaning ‘Wake Up’—was a brand campaign to bring all the Tata brands of tea like Agni, Gemini, Kanan Devan, under the parent brand of Tata Tea. It was a bid to take on a serious ...

All the four Tata Tea brands--Tata Tea Premium, Tata Tea Gold, Tata Tea Agni and Tata Tea Life-- will now come under one umbrella brand, Tata Tea. Anand Shah, an analyst at Angel Broking ...

Sushant Dash, associate president (marketing) of Tata Tea said. Among its tea brands, Agni, which has sells at 70:30 ratio in rural and urban markets, is growing at 15%. It is the fastest growing ...

Calcutta, Nov. 22: Tata Tea Limited is increasing the prices of packet tea across all brands except Agni to factor in rising input costs. The process, which was initiated a month ago, entails prices ...

Companies News:Tata Global brewing value-added tea formats for new markets SENSEX 79,802.79 + 759.05 NIFTY 24,131.10 ...

This time last year, Tata Tea's volume share was just 17.5 per cent while HUL's was a comfortable 21.5 per cent. Agni's performance - market share increased by 50 basis points in the past year ...

Jaago Re—meaning ‘Wake Up’—was a brand campaign to bring all the Tata brands of tea like Agni, Gemini, Kanan Devan, under the parent brand of Tata Tea. It was a bid to take on a serious ...