Booty was in the eye of more than the beholder in City when a super-sized blow-up version of Kim Kardashian was unveiled in Times Square on Tuesday.

The installation features Kardashian in a blue Skims swim top and bottom. The balloon is elevated on a sleek 4-foot blue deck and wrapped in the brand's signature logo, making it impossible to ...

Skims took an inventive route to promote the brand’s newest swimwear collection - adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square. The ...

Fans took to social media to share their honest reaction after a swimsuit-clad 60-foot balloon resembling Kim Kardashian ...

A 60-foot Kim Kardashian-esque balloon was installed in Times Square on Tuesday, shocking commuters and the internet. Here's what people are saying about it online.