The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

Citing the L.A. wildfires, insurance provider State Farm has canceled plans to run an ad on next month’s Super Bowl and also delayed production of a tie-in campaign with Apple TV+ series Severance. The Super Bowl ad was to have marked a return to the Big Game for the insurer,

State Farm is canceling its Super Bowl spot, saying it is “focused on helping customers impacted by the Southern California wildfires.”