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Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

India in 2025 isn't just witnessing growth--it's experiencing a transformation. Across sectors, emerging businesses are breaking molds, redefining success, and creating real impact. From cutting-edge ...

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

We take a closer look at the methods luxury brands are utilising to get ahead, and what other luxury brands can learn from ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

While 'Thunderbolts*' started as the MCU's most questionable film, it quickly became a must-see due to an outside-the-box ...